The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
I Love The World Reprise
Agency: 72andSunny / Los Angeles
Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love
Agency: Clemenger BBDO/Melbourne
Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T.
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai
Agency: Euro RSCG / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London
Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature
Agency: Contract Advertising (India ) Private Limited / new delhi
Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface
Agency: DRAFT Co.,Ltd / Tokyo
Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But...
Agency: Evolution Bureau / San Francisco
Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design
Agency: Kinetic Singapore / Singapore
Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola
Agency: Sancho BBDO / Bogotá
Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down
Agency: The Martin Agency / Richmond
Client: GEICO Category: Music / Integration of a brand in a music environment
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
Lesson in Style
Agency: Katy Aquino / Santa Monica
Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship
Agency: IMG SRC / Tokyo
Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10356T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10357T
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO/Melbourne
Client:
Fosters Group: Pure Blonde
Title:
Dove Love
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10358T
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10359T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10360T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG / New York
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10361T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10362T
Award:
2010 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10363T
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10364T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10365T
Award:
2010 Advertising Merit Award
Agency:
Passion Pictures / London
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10366T
Award:
2010 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Destiny
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10367T
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Airball
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10368T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10369T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10370T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10371T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10372T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10373T
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Design Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10248D
Award:
2010 Design Merit Award
Agency:
Contract Advertising (India ) Private Limited / new delhi
Client:
The Environment People
Title:
nature
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10249D
Award:
2010 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Toppan Printing Co., Ltd.
Title:
Graphic Trial 2009, Repetition on Surface
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10250D
Award:
2010 Design Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Smuin Ballet
Title:
Ballet But...
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10251D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Design Society
Title:
Know more about Design
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10252D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10253D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10254D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Panda Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10255D
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Annual ID:
10068E
Award:
2010 Branded Entertainment Merit Award
Agency:
human / New York
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Annual ID:
10069E
Award:
2010 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Annual ID:
10070E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Annual ID:
10071E
Award:
2010 Branded Entertainment Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
GM Colmotores/Chevrolet
Title:
Taxi Rockola
Category:
Music / Integration of a brand in a music environment
Annual ID:
10072E
Award:
2010 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
3 Doors Down
Category:
Music / Integration of a brand in a music environment
Annual ID:
10073E
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10424T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10425T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10426T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Sexuality
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10427T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10428T
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
Katy Aquino / Santa Monica
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Annual ID:
10327N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Annual ID:
10328N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Annual ID:
10329N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Craft / Animation / Motion Graphics
Annual ID:
10330N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Zodiac Race
Category:
Craft / Animation / Motion Graphics
Annual ID:
10331N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Annual ID:
10332N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Craft / Animation / Motion Graphics
Annual ID:
10333N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Animation / Motion Graphics
Annual ID:
10334N
Award:
2010 Interactive Merit Award
Agency:
IMG SRC / Tokyo
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Annual ID:
10335N
